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Signal · Infographic
The demand is real. You built for the wrong slice of it.
Miss on one axis and it reads as no demand at all.
Demand has a shape across three axes: who, where, and at what price
Three parallel axes drawn one above the other, each running left to right. The first runs from beginners to power users, the second from on the go to desktop workflow, the third from a budget tier to a premium tier. On every axis there are two marks: an open muted mark for what the product was built for, and a filled green mark for where demand actually sits. Each set of three marks is joined into a profile, so the product traces one shape and demand traces another, offset from it on all three axes. No axis carries a number.
MARKLENS · SIGNAL
Demand has a shape.
Not just big or small: a specific who, where, and price.
WHO
WHERE
PRICE
Beginners
Power users
On the go
Desktop workflow
Budget tier
Premium tier
WHAT YOU BUILT FOR
WHERE DEMAND SITS
Miss on one axis and it reads as no demand at all.
ILLUSTRATIVE FRAMEWORK: NOT A DATASET
marklens.ai
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