What you get
How it works
Pricing
Signal
About
FAQ
Contact
Login
Try a free read
What you get
How it works
Pricing
Signal
About
FAQ
Contact
Login
Try a free read
Signal · Infographic
The market wants this. Just not from you, yet.
Wanting the category isn't the same as wanting it from you.
Category demand vs from-you demand
A diagram showing a gap between strong category demand, wanting this kind of product, and thin from-you demand, wanting it specifically from this seller, bridged by trust, proof, and a reason to choose.
MARKLENS · SIGNAL
Wanted. Not from you, yet.
Wanting the category isn’t the same as wanting it from you.
CATEGORY DEMAND
“I want this kind of thing.”
Real, active, and easy to
find evidence of.
PRESENT
WHAT CLOSES THE GAP
Trust · Proof · Reason to choose
FROM-YOU DEMAND
“...but from you?”
Unproven, untrusted,
still to be earned.
THIN
ILLUSTRATIVE FRAMEWORK: NOT A DATASET
marklens.ai
← Read the full article
Run your own read →
Copy link
← Back to Signal
↑